YAY-ME? Its good to get a phone call from someone who is just calling to check in. 3. Check out this great listen on Audible.com. If you use the MLS for your Listing E-Alerts in this traditional way, you have to manually input every single person in your database. And, if you have a friend or acquaintance in need of a real estate professional, Id appreciate the referral. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. (to "celebrate" a newer agent's reaching a milestone in their career in this tough market. A lot of people are home and answering their phones right now and youre coming from contribution to see if there is anything you can for them. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. Pro Real Estate Letters - Professionally written letters for How do you write a client letter to your sphere of influence and past clients? I had no idea this got aGold Star since I'm not getting notices of comments (ARGHGHG), so what a nice surprise. Love it or hate it, email cannot be ignored. How to write a client letter to your sphere of influence and past Never Stop Networking 2. saying thanks to those who have helped you attain success is a great way to foster more !! But asking for it can feel pretty daunting. These include: What this means is that the current real estate market is volatile at best. Make sure your Pinterest account includes your SOI contacts by inviting your Facebook friends to connect on Pinterest. Howd you get into it? Now the client is expecting Jasons call and will be much more likely to have a referral ready. Take our customer, Justin Seeby for example. Now that you know you DO have a sphere of influence, lets take a look at whos in it. Go to your business page and click at the top where it says "Ad Center.". Expand Your Sphere of Influence with FREE Real Estate Prospecting Letters! If you pay special attention to the people who are most impressed with your services, you can increase your sphere of influence drastically. Pay Special Attention to Those Who Matter Most, 5. Image courtesy of sscreations at FreeDigitalPhotos.net, This post first appeared at https://copybymarte.com/your-first-real-estate-prospecting-letter/, Custom Web Copy.Agent Bios.E-mail Campaigns Community Pages.Postcards.Custom Prospecting Letters Articles.Blog Posts.Print Ads. We are going back to the basics. Expand Your Sphere of Influence with Free Real Estate Letters - ActiveRain March 04, 2012 08:13 AM. One great tool within your email marketing program is the feature that will show you who opens the emails, who clicks on the links, and who opts out. I've written about this concept once or twice or a dozen times - see the list below for related blogs. Real Estate Agent Sample Marketing Letter Nsw Recognizing the mannerism ways to acquire this books Real Estate Agent Sample . Getting permission to add people to your list is important, but there are other ways you can make the askwithout straight-up asking. You may have several lists of contacts lying around maybe you have an email newsletter list, a contact list in your phone, and your CRM database. If you dont know what to write, use my Event Themed Keeping in Touch Letters. Real Estate Introduction Letter To Friends! | Amazing Prospecting and Today Im going to tell you, no. Check out our full post on prospecting on Facebook! Do you have something you could YAY-ME about to your sphere? James Kimmons Updated on 11/20/19 First, realize that you already have a sphere of influence. Brian is also the creator of www.TheRealEstateTrainer.com, a website that provides real training material for real estate brokers managers and other industry leaders. Take the list that you just made that has already been scrubbed and add the contacts to your Facebook friends. Your email address will not be published. As a member of the(name)Multiple Listing Service, I now have access to information about homes for sale and sold, average prices, and market trends in(name the area your MLS covers). Now, your phone call list is much more manageable. Look, we get it. It is important for you to stay connected with your real estate clients. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. This week I had the pleasure (and total surprise) of winning an award from RE/MAX for 2010! Save my name, email, and website in this browser for the next time I comment. Now, you can take these contacts and add them to a custom list within Facebook and run targeted ads to these people. What We'll Cover Housing Market Statistics 1. Hot Seat Friday - Krista Answers Real Estate Questions Submitted by You That's the only way you will be able to contact your SOI members 100 times a year. Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Social Media for Real Estate Agents: Building Your SOI, Facebook for Realtors: Friends Lists and the 10-10-5 Plan. If you really want to make a positive impression, then you may even want to publish in these journals. You can get his full briefing in this video. In general, keeping in touch is a great way to show appreciation. Here's a set of 3 free letters that will expand your sphere of influence when you introduce yourself to other business people in your community. You want to find ways to touch your SOI members without annoying them. Theres a first time for everything and that is one of the good ones to to tray you so much about that world. As with all real estate letters, do NOT begin your message with the word "I." Instead, make it about the reader. (Honestly, this ones worth a watch!). Sample Influence Letter. They better like it, or youre going to get blocked! Is there anything I can do for you?. Congrats. or other gift.. That way, they know that you appreciate the referral. But if for some reason you decide that youd rather not receive these updates, you can unsubscribe yourself or just simply reply to an email and well discontinue it for you. Real Estate Sphere of Influence Tips: How to Get Listings - Authorify Likely, you are already using Listing E-Alerts. I'm a big fan of communicating with one's sphere of influence (SOI) via the written word - with the caveat that those written words are YOUR written words, not some words written by someone else who doesn't know you! Therefore, you should try to attend networking events, even if they are virtual. If so, just be a little more intentional whenever you log on. Here's a letter recently sent out by one of my faithful readers. This raving fan then tells their close connections about you which in turn builds your sphere of influence. D. Verye good information here for all. Real Estate Letter, New Year Letter, Seller Prospecting Letter, Real Estate Templates, Real Estate Marketing, Realtor Letter, Farming Letter ElevatedAgent (1,531) $5.00 Textable Christmas Card, Real Estate Client Holiday Card, Digital Holiday Card, Real Estate Marketing, Winter Card | INSTANT CANVA DOWNLOAD AgentsAssemble (482) $4.00 or other gift. There are helpful scripts for each of these uses these are the real estate templates weve promised keep reading! Required fields are marked *. Copy all of it into one Excel spreadsheet. We can use the search update tool for four general areas. All you need to do is say, Hey! coaching programs is right for you? In this short video youll learn how to write that client letter and make it something that will more likely drive in new sales and referrals to you. As mentioned, these guys went from $0-$90 million in just 4 years and it all started with a simple plan for working their SOI. Its a simple shame on me script. Diversify Your Outlets 5. Anyone you interact with regularly (even if that just means once every couple of months), for example: your hair stylist, accountant, doctor, dentist, even your bank teller. Pro Tip: Commit to having one in-person coffee or lunch date per week with a star member of you SOI. One of the best ways to improve your sphere of influence in real estate is to build deeper connections with the people you already know. We recently won a couple of awards and now looking at this, I see how I could have communicated better by thanking all of our customers. So, Jennifer, um what's an example of doing it right? Finally, the art of copywriting is helpful too. Heres an awesome, zero-pressure script from Michael Montgomery of Rev Real Estate School. In todays market, there are many different lead sources you can use to grow your business. Human connection is in high demand. If you know anyone whos thinking of moving any time soon, would you just keep us in mind? It is so easy to get caught up in the bright and shiny and different methods of lead generation. Dont hesitate to put this to work for you. Ask them about the dog. RELATED BLOGSNewsletters - Turning Cheese into SOUL(Part 1)Newsletters - Turning Cheese into SOUL (Part 2)Newsletters - the Difference Between "Meaningful" and "Interesting". Another excellent post. The 12 Best Real Estate Prospecting Letter Templates for 2023 I can see on social media that you are doing quite a bit of traveling and having a great time. New agent client building - A letter of introduction can be used as part of your first client-building marketing campaign. Michael Montgomery of Rev Real Estate School. So thank you, thank you, THANK YOU!!! You heard that right. As a Realtor, you can log on to your MLS and set up a Listing E-Alert for anyone. You have truly revolutionized my business.so here's another hurdle.thank you for the insight! Its not only great for drumming up referrals and staying top of mind, its also awesome for your personal life. Wish I could use it but after 25 years it would look odd! As a result, Realtors end up going for the remaining 20 percent. Why Is Growing Your SOI So Important for Real Estate Agents? Of course, if you do happen to be in need of an agent to help you purchase or sell a home, Id love to be that agent. Something went wrong while submitting the form. If you know anyone whos thinking about buying or selling a home and you get an opportunity to refer me, I would greatly appreciate any real estate referrals and thank you., Thats an example of the real estate letters you might send to previous clients. SOI. And this one from the Graham Seeby Group is an excellent example. Sometimes, we connect with individuals electronically; however, they are not receiving our regular emails and marketing tools. Oops! Your sphere of influence is important because you can use it to attract new clients who may be able to help you grow your business. For example, a home value estimate is one of real estate's most common lead generation tools. Yes, these lead generation systems work! It wont be like that for long. Introduction Letter for a Real Estate Agent - EzineArticles If you write a market report or a real estate newsletter, write them and ask if theyd like a copy now and further updates as you write them and ask if theyd like it via email, because communicating that way will save you money. Remember, at the end of the day, business is about connecting with people marketing is simply how you start the conversation. Dont take the cheap route if its going to come across negatively. You may be wondering if you should be spending money on buying new leads. The cost is low sometimes just $5 a day when you run these ads, and its being shown to people that are already in your database. For example, you may want to host a simple summertime cookout. are great for staying top-of-mind. Save my name, email, and website in this browser for the next time I comment. Out of 30+ agents in my office, I was one of only 9 to receive this honor! Once you get to know them a little better, you can break it down even more into Buyer and Seller Prospects. You can buy Brian Icenhowers best-selling book on, contact your SOI members 100 times a year. Contrary to popular belief, you do not need to burn your relationships, use robotic scripts, or contact people a magic number of 33 times to score referral business and grow your SOI. I've been trying to decide what to do with it - I thought of mailing the newspaper article out to my 2010 clients with a note thanking them for helping me achieve this goal. Inventory is at a record low, interest rates are in the toilet, and there are many people who are looking to buy a home right now, particularly those who were not able to purchase a home in 2020 due to the coronavirus pandemic. You can count onme to provide up-to-date information, honest answers, dependable communication, and total support and I promise not to be pushy. You can send this to your SOI, or your geographic farm. Still not sure how to write it? Yes, it is true that most people use the internet when they are looking for products and services that they require. The main thing is not to let them forget that youre an agent and youre there to help them. Today we are going to talk about a tool that is one of the best ways of growing your SOI database by bringing people you dont know into your SOI, and also one of the best tools for organically contacting your SOI. Its a minimum level of customer service to check in with your past clients and make sure theyre okay, especially right now. Sphere of Influence. Your First Real Estate Prospecting Letter - ActiveRain Youll be shocked at the response. If you happen to get a very big deal with the help of someone else, you may want to reward them with a special gift. Of course, being busy is good; however, if you do not keep track of your sphere of influence and work on it by networking, your business may begin to suffer. Your way of handling the award was so tasteful. Dont do that. It will cost anywhere from forty to fifty cents per postcard depending upon volume. I stay in touch with my people, past present and to come, with a monthly . Jumpstart Your Real Estate Sphere of Influence (SOI) And who doesnt love a bottle of wine or box of chocolates? Whether its a client you havent seen in 10 years, or a family member you wake up with every morning, the core idea behind the term sphere of influence is that, by simply knowing them, you have the ability to impact them in some way. Pro Tip: Take the pressure out of the big announcement and build awareness for your role as a Realtor by simply sharing that part of your life. You might even want to use a real estate CRM. Cary Property Pros Premier Real Estate, MJ Decorators Workshop LI staging and home decorating - Lynbrook, NY, Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA, Selling Soulfully with Jennifer Allan-Hagedorn, Newsletters - the Difference Between "Meaningful" and "Interesting", More Referrals: Strategies & Tips on Getting More Referrals, Political Pontificating on Facebook - Yea or Nay (, Real Estate The Old Fashioned Way - Life Before Fa, Real Estate the Old Fashioned Way - Face2Face Cont. That said, the fact of the matter is that our SOI is where its at. Sound good? Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. Click on where it says "Audiences" on the left side. Theyre probably going to answer the phone. make an informed decision when buying or selling a house. Knowing what to say as a new agent is never easy, but your letter is perfect introduction! Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. All that I need from you is to verify that I have the correct home address and email address for you. When you send an email out, you can watch your results roll in. I was constantly struggling to stay top-of-mind with my past clients and stay connected with potential leads. Real Estate Sphere of Influence - Etsy He recommends using MLS auto-prospecting to send relevant listings for potential sellers in your SOI to help them track the pulse of the market and see what comparable properties are selling for. More than anything else, these real estate letters are a thank you with a request for real estate referrals. Pro Tip for Facebook: Create a separate SOI list for your Facebook friends who are extra active in the community and set your notifications so you can engage with them frequently. If this has happened to you, you need to re-engage with those people. If you'll actually DO the personal postal mailing, that would be a good excuse for one, but if you keep putting it off, email might be better. However, there is always something that feels special about holding something from your mailbox. It's so great to get off on the right foot - this letter would do it. That's a wonderful example. And, it could still work if revised for those of us who have been in the trenches for a while, if farming a neighborhood. Today, were giving you a FREE DOWNLOAD of our Seller Lead Listing E-Alert Email Drip. Most CRMs make it easy to set up email drip campaigns to go out to relevant segments of your list (in Follow Up Boss we use Action Plans to help keep it simple). A few common questions people ask include: Your sphere of influence our first to everyone who is in your network, personal and professional, who values your opinion. You didnt think we were going to let you off the hook, did you? Hi, its [AGENT NAME] with [REAL ESTATE COMPANY], I wanted to give you a heads up that Ive set you up on our new Neighborhood Update Tool and would love to hear your feedback on it. If you dont already have a strong following, send a quick email to your SOI inviting them to connect on Snapchat to see behind the scenes updates from your adventures in real estate. Go the extra mile and do this for any member of your SOI who gives you a referral, whether theyre a past client or not. Dear (Employer's Name), I want to thank you once again for speaking to me on behalf of the secretary position at (Company Name). Take Advantage of Direct Mail Marketing, Frequently Asked Questions About the Sphere of Influence, Use networking to help you improve your sphere of influence and real estate referrals, Use social media to help you build a stronger sphere of influence and boost real estate sales, Prioritize your time with your followers to build your real estate business, Take advantage of local news publications to boost your real estate career, Use events to help you grow your sphere as a Realtor. Take a few minutes to really get to know them. And thats an uncomfortable idea for many of us. Constant Contact and Emma are two good examples. Instead, you should spend your time visiting with several people in a one-on-one manner. And they are provided free through your Multiple Listing Service (MLS). Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. Beyond the dreaded phone call and advanced social media analytics, theres still a place for traditional mailers. (Were talking multiple millions in volume.). Jennifer - I really needed to read this!! Today we are going to give you some next level real estate email templates to use in contacting your sphere of influence (SOI) . ), Consistency + Engagement = Winning on Social, The 4-part SOI Marketing Plan Worth $30 Million in Business, The Real Estate Postcard Worth $2 Million, Past coworkers (even if your last job was waiting tables), Your friends (yes, even the high school pals you havent seen in 20 years), Your kids friends or their parents (depending on age). If it helps you to have a framework, follow these easy-to-remember steps from Dr. Lee Davenport to help build rapport when you C-A-L-L someone in your sphere: Following these steps will help show you care while also subtly establishing you as a trusted real estate professional that your connections can count on. So take a different approach. Employer's Name Employer's Position Business Or Company Name 1234 Jones Avenue San Francisco, CA 94120. Learn how to create the best real estate email templates for your sphere of influence to both engage and add value to them over time.http://www.TheRealEstate. Are you sure you want to report this blog entry as spam? My clients really love it. This field is for validation purposes and should be left unchanged. If you had a really large email list, say 5,000 emails, and 115 of your contacts engaged with the content to some degree, these 115 are the ones you call first. What's the reason you're reporting this blog entry? As a rookie real estate agent, sell your sphere of influence on how you (One of my recent clients almost got badly burned by an inflated zestimate!). Good stuff, Jennifer. Real Estate Announcement Letter - 13+ Examples, Format, Sample | Examples By the way, this is not MY yay-me letter - it's from one of my readers; I'm just sharing it as a good example. If you dont have a drip campaign set up yet, dont worry. Just make sure you ask for permission first (theres nothing more annoying than getting an email you dont remember signing up for, right?). This may also help you earn more business. 5 ways real estate agents can build their sphere of influence with social media | Paradym A real estate agent's sphere of influence is one of their most important assets. A good CRM must have an IDX feed to your local MLS. This is one of the easiest ways that you can dramatically expand your sphere of influence. Anyway, agents ask me all the time what they should write about that will inspire their SOI's to remember them FONDLY. Now that we are living in more uncertain times, we are presented with an opportunity to reopen the line of communication between ourselves and our sphere of influence contacts. What are the biggest (non-monetary) challenges and rewards? Here is how to create an audience. By properly using Listing E-Alerts, along with these real estate email templates, you will have an easy channel of communication with your SOI. Sample Real Estate Newsletter Gallery Click the images below for full views of live newsletters. Its forcing real estate professionals to pivot their business and make some changes. If you use your agent website for your Listing E-Alerts, you can use. I didnt know if theyd know who I was. In my opinion, calling or writing to say youre now an agent and you want their business is a bit tacky, not to mention pushy. That is why it is important for you to pay close attention to your sphere of influence real estate agent. on ActiveRain. And if you use it right, you can rapidly accelerate your real estate business into the high seven- and eight-figures. Send out mailers to your sphere, or use a specialized advertising tool, like Adwerx to increase your online visibility with this particular group. which can start up a whole bunch of conversations so that's definitely something to consider Brenda - thank you so much! The Best Real Estate Email Templates for Your Sphere of Influence Congratulations, Lori! Gratitude is the best way to get more of what you want. I agree that everyone loves to work with a winner, and this letter goes one step beyond by thanking them for their part in your success. Good iedea on using and award and sharing it with your soi. You are coming from contribution and showing them you care right now, especially with all that is going on during the COVID-19 crisis. This also warms up your SOI for your phone call. You can give them some references. So give your full attention to every person you meet, and remember, everybody matters. We work almost exclusively on referrals, so we always make a point of asking our great clients if they know anyone. Pro Tip for Twitter: Always post local content with relevant local hashtags. At least if you sold them a house, you will for sure have their mailing address! Excellent letter, of course, Marte! 5 ways real estate agents can build their sphere of influence - Paradym Your Name 321 Smith Road Boston, MA 02201 555-555-5555 Email Address. Its expected in business. Instead, go ahead and send her a quick message sharing a recent win, funny story, or revelation about the market. It is not exactly a secret that there are hundreds of millions of people who use social media on a regular basis, such as Facebook and Twitter. At that point, you use your Realtor sphere of influence scripts. And in this case, that brand is you. Id love to share these tips, answer any questions, and even let them know which questions they should definitely be asking! I'm all for sending my SOI a heartfelt card but bragging on myself is not my cup of tea. How low interest rates are and what a great time to buy it is? It posts your ad and provides a messenger link for the recipients so they can message you directly. Learn more at AgentDominator.com, Getting more referrals with the $500 Certificate letter, Postcards drive seller leads to your open house. Because even though I had been in business for a long time at that point, I was still afraid to pick up the phone and call them, for the fear of rejection that they might not remember me.. But, I thought, no better time than right now. Many agents stay surface level and dont think about the personal touches or special things they can reach out to people in their sphere for. Because we worked together, if anyone comes up in your network that may need real estate advice, I'm always happy to help.