Clothes mean nothing until someone lives in them. Honey, India need not copy you. The foundation of the family business was laid by the senior Mrs.Kazmi, passed down to her daughter Bunto Kazmi, who has now the support of her daughter in law, Sehr, to take the business forward and achieve new heights. She has always been there for her, pushing her to be the best version of herself, and catching her whenever she has fallen. My miracle moment was when I had both brands, Sana Safinaz and Outhouse Jewelry, collaborate for fashion week. Safinaz laughs when I mention that; she says she has to buy her own designs and then wait forever for the indispensable master sahib to find the time to tailor them. Later when my family moved to Singapore, I had the opportunity to move there, but I decided to stay here, says the warm and very energetic Salina Taqi. What is the use of it? We were two recently married society girls and people sort of felt sorry for us because we worked. Miracle Woman Seveen Muneer is cheerful, affable and just the right blend of tradition and modernity. Shaping them into free thinking girls in a world where there are so many norms to follow is my miracle moment. Sehr is an amazing mother, values all her relationships and is extremely dedicated to her work. They both turn up to work in their own designs, everyday, and are actually - even at their age - their own best models. (LHR) +92-42-3575-8120-25 20-N, Gulberg II Lahore, 54660 May be they will in future. Instead, she took up hourly based teaching assignments and started teaching CA students. [4], In 2014, Hashwani published his best-selling memoir Truth Always Prevails. In lawn you can take a legal route because theres too much money involved. So the price is a key point.". Mehrs children are her little miracles. SM: No. In Pakistan, any business owner could actually run an IDP camp I think! LIMITED. During college, I earned my own pocket money working in the kitchen, alumni house or the library. This way, even after 5 years of not working professionally, she was able to retain all her knowledge. Cheerful and bubbly by nature, Mehr has the conviction and foresight to look at the bigger picture and after discussion with her partner they decided to go for it. Her field was male dominated but she had faith in her capabilities and knew she was as good, if not better, than her male colleagues. Change was something that she used to fear but has learnt that accepting and adopting change is, in fact, healthy. I have very problematic skin and taught myself to cover up. She started working when she turned 19 and married her high school sweetheart 15 years ago. Chartered Accountancy was such a challenge for Shagufta. I also do wall art, pen and ink drawings, and have also done a few low key shows. Sometimes you need to take a detour even when the goalpost is within your sight. A: But it was your time with Lakhany Mills that made your name. Karachista | Pakistani Fashion & Lifestyle Mag, Karachi Eat 2017 the good, the bad and the ugly, Wedding wear on a budget an insiders guide to fabrics and craftsmanship in Karachis Bazaars, Weaving Green Pakistans first sustainable fashion line by Sapphire, Local teens give back with innovative educational games, LSA 2020 the Lux Style Awards 2020 go virtual but dont skimp on the glam, Breaking Barriers-Behind the Veil of Coke Studio With Zara Madani. A: What made you decide to go into retail? Whatever you sell in an entire Year, one store of Khadi Gramodyog sells in a month. This week, our Ponds Miracle Women mentor is Sana Hashwani, the co-owner of the high end fashion empire Sana Safinaz. Salih Kalangan Umat Dunia. [3] Hashwanis had migrated with the third Ismaili Imam Agha Khan from Persia in the early 1900s and settled in Lasbela, Balochistan. You learn to deal with problems as you go along. She spent some time in Sri Lanka and noticed that they had a ministry for floral decoration. Currently Sana is heading PR for Sana Safinaz while simultaneously being their brand representative for Outhouse Jewelry. That doesnt mean you should be cold but know what is best for you- emotional health is very important and it should start at the level of our children where we teach them how to deal with their emotions and how to be confident with their presentation., Even women like Sadaf who are very passionate about their work, feel weak at times. They have to be quite serious, have to be more composed, and not kid around. She is a mother to three teenagers and even though she has much on her plate, she is a constant learner and strives to keep adapting with time. When youre older you shrug it off and say, so what if missed the first step whats the big deal? That is quite an achievement in a male dominated corporate world. In an industry of veterans that love to ride on the coattails of past laurels, Sana Safinaz are trailblazers. SM: Retail is only as good as your team is. While managing such large projects in the service sector of Pakistan, Iqraa is also a wife and a mother and knows how to value and nurture relationships. It was especially important for her considering both her areas of work are very different from each other. Mehrs mother is her best friend. However, the news is entirely fake as Sana Safinaz issued an official statement, also showing Sana's COVID 19 test results which turned out to be negative. Safinaz is sitting with a young Italian girl, married to a Pakistani and hence having moved to Karachi when I walk in; shes helping her understand the market dynamic so she can start her own label. We were just numb; we were just doing what we were doing. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. There is no doubt in the fact that when Sehrs daughters grow up, they will be her best reflection and much more. Good for them. "Everyday we have so many new goals and so many new challenges and so many new avenues we keep embarking on. For the best experience on our site, be sure to turn on Javascript in your browser. View Sana Hashwani's profile on LinkedIn, the world's largest professional community. Elitist, and Impractical and expensive for the average woman. Sana Nawaz Biography The elegant lady is also a very beautiful model and actress. Managing what is indisputably Pakistans most aspirational fashion brand, Sana Hashwani and Safinaz Muneer talk about 27 years in the business and what it is that keeps them going from strength to strength. In 25 years we have taken the brand from couture to prt and this says a lot for us as a brand. Today, almost 30 years on, the brand is still defined as a trailblazer for upcoming brands and has become one of the . And after him, we will pass the baton to another person and we realize that succession plans are a key component of work. That was a tough time when its your first born, you feel guilty. Yet, she says dig in your heels and keep going. There are times when you will have to choose between motherhood and work. Her strength and support is the reason behind the success of each and everyone in my family. She unwinds with TV shows, reads books, and hangs out with friends and family. I dont ever want to disappoint them, explains Sehr when talking about her ambitions. Sana Safinaz Lawn Collection 2014 - 'A Combination of Two Designers' August 22, 2022; 0 Comments; Sana Hashwani and Safinaz Mureen. Lawn Royals: Sana and Safinaz. To handle the business aspect, we are hiring professionals to push it forward. I also free- lance for fashion houses from time to time to remain hands on with my skills, says Seveen. Her salon is her second home and a safe zen place for her clients. She is taking care of other peoples wellbeing and saving lives. You know, one irresponsible commentator, that called me a racist is now asking me to design a wedding dress for her. ", "A lot of people dont have the kind of liquid cash, of 2 lacs or more, that a customized bridal costs these days," Safinaz explains further. Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday condemned rumours that their CEO Sana Hashwani has contracted the novel coronavirus. "Its the business of fashion that keeps driving us," Safinaz Muneer continues. Its pretty hard to stop.. Initially it was difficult to align Pakistani traditional designs with international designs and concepts, but gradually she found her way forward. The bridals have excited us in the last two years and were changing things up. Which has been sent to Quarantineh Center under preventive measures where she is undergoing treatment. Sadaf was able to manage creating a work life balance as she had completed the bulk of her training when she had her children. However, because of the support of her husband and in laws and the sense of positivity instilled in her by her mother, she snaps out of pessimism very quickly. When you are young, you are fearless; you are at the beginning of things and you experiment. Sana Hashwani and Safinaz Muneer were in conversation with Mariam Ali Baig. She did not have a plan B for her career and the only option she had was to switch to commerce. After that we decided that we are going to do lawn on our own. "Of course we do," says Sana. Indeed, to have a daughter as loving and as strong as Sehr, it takes a devoted mother and exceptional parenting. Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday condemned rumours that their CEO Sana Hashwani has contracted the novel coronavirus. "We are sharing Sana Hashwani's test results in order to dispel the rumours that she has Covid19. SH: Unlike other fields there are no professionals, so people learn with you on the job and then someone else poaches them because retail is such a small field. Sana and Safinaz are the most non-political and pleasant people in the field. Its not about money, its about usefulness., Bina is all about self-care. We meet at the Sana Safinaz studio on the Mai Kolachi road in Karachi; its a little wooden door that opens to a wonderland for women. The onus is on us. SM: In this business PR is very important. Almost every brand in Pakistan has a retail outlet there, theres a large food court and an entertainment zone for children. She stopped giving time to herself, stopped reading, listening to music and put a lot of unnecessary restrictions on herself. Do they ever think anything is enough? (KHI) +92-21-3561-3066/7 Haroon House Dr. Ziauddin Ahmed Road Karachi, 74200 As a surgeon, a woman has to understand that if she is not able to be there at all times for her children, it is because someone else needed her more. . But along with their sense of evolution, its also their attitude that has dictated their success. "It does, but you have to rise above it," responds Safinaz. "Ready to wear bridals is not a new concept but its new for us," Sana explains. This is how fashion creates jobs. People come by word of mouth. I am a mother of twins and with that I am working with my mother in law, helping her in her business as one of the most prestigious fashion designer houses in Pakistan. Included on the apparel side is the brands latest venture in retail. Therefore, to create work-life balance, she quit her demanding job at Sana Safinaz and decided to pursue her passion in arts through teaching just after she got married. The . Therefore, when the going gets tough, Bina goes for vacations and switches off from her busy life. Prove youre strong, its okay to own your power., Its important to be financially independent as a human, but Bina recognizes the fact that a lot of women are keen on being taken care of by their husbands, which is okay too. Be proud to be brown! People dont understand the value of time; they stumble to their 11 am meetings at 1. To have them be your colleagues and not your teachers is a bit of a struggle, she says with a laugh. Sana Safinaz is part of SSFR (PVT.) Every day there is a new challenge and a new way to problem solving.". Theyre going to trust Mohsin. All you have to do is get a monthly facial and a good face wash. You dont need to be lavish. Thoroughly enjoyed reading this interview. Salina has also launched Salina Cosmetics which is an all organic beauty product range. She thanks her mother especially for all the qualities she has passed on to me, for always believing in me, and constantly reminding me to be grateful to God every day. This is what has kept her away from feeling weak and incapable amongst all the hustle and bustle. What is important for her is to strive for progress and not perfection. In the general populous there still isnt acceptance. She admits surgery is a difficult field to be in and balancing professional and personal life is not an easy task for a woman who decides to pursue it. However, while going back to your roots brings to you a sense of familiarity and comfort, it has its own challenges.
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